Brand · TajLead

Logo

"Taj" in Arabic and English inside one square, with "lead" in teal. The grey version goes on light backgrounds, the white one on dark.

On a light backgroundDownload PNG

On a dark backgroundDownload PNG

The mark alone

For small icons and profile pictures, where the full logo would be too small.

Space around the logo

Keep empty space around the logo at least the height of the "l". The full logo is never narrower than 120 pixels.

Don't

Stretch or squash it

Change its colours

Place it on a busy photo

Separate "Taj" from "lead" in the full logo

Teal for action, charcoal for structure and text, and a cool off-white for space.

Alexandria for headings: geometric and clear. IBM Plex Sans Arabic for text: easy on the eye for long reading. Both cover Arabic and English.

Alexandria · 500–700

Run your people, from fingerprint to payslip

Aa أب 123

IBM Plex Sans Arabic · 400–700

Attendance and fingerprints, contracts, leave and payroll in one place, in a typeface that stays easy to read even in long tables.

RegularMediumSemiboldBold

Pattern

An eastern geometric star, very light, only on dark backgrounds. It brings identity without clutter.

Try the demo Sign in Clocked in at 06:58

How we speak

Clear above all. Simple words, short sentences, no technical jargon.
One clear next step. Every screen says what to do next.
Arabic first. We write in Arabic first; English is the translation, not the other way round.
Respectful and reassuring. We talk like a colleague who knows the job, not like a machine.

Brand kit

Every logo and mark file in one download.

Download the kit